Reasoning vs. Deep Research vs. RAG

Nina Habicht • March 25, 2025

What's RAG?


The goal is for the language model is not to draw on its own knowledge (from the model), but for information to be enriched in the prompt. This is usually your own data you provide to the model (PDFs, systems).

Total Visits ChatGPT vs. Google and other Social Media Platforms

RAG explained with vector databases.

What is Reasoning?


Reasoning models are specialized in drawing logical conclusions, understanding arguments, and evaluating relationships.


Example: Deep Seek R1 or OpenAI Model o1 (e.g. for very complex logical tasks), o3-mini high (e.g. programming) and o3-mini (e.g. for smaller complex task).


How does Deep Research work?


Deep Research is specialized in conducting internet research and compiling as much data and insights as possible in a structured manner. It follows links and opens files on websites, extracts data. Keep in mind that it can take several minutes due to many steps it is executing.



Examples:


  • Deep Research in OpenAI
  • Deep Research in Perplexity based on Deep Seek Models


Ideal for: 

  • Extensive Research Tasks
  • Competitive Analysis
  • Strategic Analysis
  • Analyst Work 


Who should use Deep Research?



  • Medical Researchers
  • University Employees
  • Marketing Researchers
  • Market Researchers
  • Investment Managers and Venture Capitalists
  • Financial Institutions


Deep Research Explained

Conclusion:

Each method brings a unique set of capabilities to the table, and trying a few out can help you determine the one that aligns best with your tasks. Keep in mind that reasoning models are not always necessary and need many ressources - especially if you do not need to execute logical tasks such as programming. Instead for writing texts and simple summaries use GPT-4o (or alternative models without reasoning components) instead.

Do you want to create your secure Deep Research for your company?


We are here to help

Need support with your Generative AI Strategy and Implementation?

🚀 AI Strategy, business and tech support 

🚀 ChatGPT, Generative AI & Conversational AI (Chatbot)

🚀 Support with AI product development

🚀 AI Tools and Automation

Get in touch
By Nina Habicht May 8, 2025
Should I use several AI tools or stick to one platform? That's a question I often hear from clients. 𝐓𝐡𝐞 𝐫𝐞𝐚𝐥 𝐚𝐧𝐬𝐰𝐞𝐫? 𝐈𝐭 𝐝𝐞𝐩𝐞𝐧𝐝𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐮𝐬𝐞 𝐜𝐚𝐬𝐞. Ask yourself: What problem are you trying to solve? Our guideline to be successful with your AI tool journey 1. Start by exploring a few major large language model platforms (ChatGPT, Gemini, Claude, etc.). - Gemini -> Amazing multimodality, images - ChatGPT -> Swiss Knife for AI, great for coding, logical and analytical tasks. - Claude -> Psychological, enhanced writing and strong with coding 2. Once you’ve defined your use case, commit to one main tool and consider upgrading to a paid version for the full experience. Still continue experimenting with specialised tools for certain tasks, so you learn, get ideas and can depriorize certain use cases. 3. Most importantly, invest in learning prompt engineering and focus on solving real problems that deliver value for you or your business and your clients. Sometimes, you don’t even need AI!
By Nina Habicht April 29, 2025
AI-powered chatbots, whether developed in-house or deployed through trusted platforms, are revolutionizing customer service, knowledge access, and internal communication. However, alongside these opportunities come new legal obligations: data protection , transparency , and EU AI Act compliance must be addressed carefully. This article covers: Where AI chatbots bring business value What compliance risks you must manage How to implement AI chatbots successfully and securely
Video Creation: The Ultimate Guide to Runway, Luma AI, Haiper.ai, and Hailuo AI
By Nina Habicht February 16, 2025
Video Creation: The Ultimate Guide to Runway, Luma AI, Haiper.ai, and Hailuo AI
What are the best AI powerpoint tools
By Nina Habicht February 16, 2025
What are the best AI powerpoint tools. Discover tools that create presenations with AI.
Image Creator Tools
By Nina Habicht November 24, 2024
Ultimative review of all relevant image creation tools
Optimizing your Website for AI: How to get found by ChatGPT
By Nina Habicht August 24, 2024
Optimizing your Website for AI: How to get found by ChatGPT. This article provides concrete Large Language Model Optimization strategies for SMEs and companies.
A Practical Guide for Midjourney Image Generation. Learn how to create professional images.
By Nina Habicht August 24, 2024
Since August 2024, users have been able to use the web version of the image creation tool Midjourney. This simplifies usage by providing a user-friendly interface to experiment with one of the top Generative AI image creation tools available. We tested it for you and are sharing helpful tips and tricks. How to prompt images with Midjourney? If you use Midjourney on discord, there is a clear prompt structure and prompt parameters to adhere to. Usually, it makes sense to stick to it: 1) To prompt use "/Imagine" 2) Then enter your subject (description and details) you want to see on the image and it's environment (see yellow highlighted below in the prompt example) 3) Then enter composition, lightning, colours (see green highlighted below in the prompt example) 4) Finally add technical parameters to adjust and finalize your image. Please find a useful parameter library here.
Agentic AI vs. Gen. AI vs. RPA
By Nina Habicht August 11, 2024
This article explains agentic AI and why it is so important when building generative AI and chatbot applications. Overview about Agentic AI vs. Gen. AI vs. RPA and all you need to know about these terms.
LLM Benchmarks: Finding the right LLM for your Needs
By Nina Habicht July 29, 2024
LLM Benchmarks: Finding the right LLM for your Needs
RAG vs. Finetuning. Open Source vs. Proprietary Models
By Nina Habicht June 25, 2024
RAG vs. Finetuning. Open Source vs. Proprietary Models. We explain what makes sense when.
Show More