How Does Perplexity AI Work?
What is Perplexity AI?
Perplexity AI is the "New Google" or let's say AI enabled search. It is an intelligent AI search application that helps users to receive answers when prompting with very precise citations compared to ChatGPT and other large language user interfaces.
How does Perplexity differ from Google?
In comparison, Google search results are retrieved through search engine mechanisms, employing indexing, rankings, and engagement rates of internet content, whereas Perplexity first searches for potential sources on the internet and then delivers optimal and precise answers using extensive language models and Natural Language Processing.
When to use Perplexity and when ChatGPT?
Perplexity is ideal if you want to research citations for your academic work or ensure the precision of your references. However, you can also engage in casual conversation with it, similar to ChatGPT. We highlight its user-friendly interface, which automatically integrates movie and picture sources.
Moreover, our experiments have shown that Perplexity performs notably better, particularly when seeking recent updates, as it utilizes real-time retrieval for accurate responses. This stands in contrast to ChatGPT, which is trained only up to a certain point (e.g., March 2023). Consequently, knowledge beyond March 2023 is unavailable when interacting with ChatGPT, whereas Perplexity provides current and relevant sources.
Both AI platforms offer a Pro version. This is necessary if you want to generate pictures or upload files with Perplexity or ChatGPT. With Perplexity we highlight the fact that you can choose between different LLMs (e.g, Claude, Sonar, Llama) which provides you the possibility to upload large files. Please find more in this article about the differences between Claude, Gemini, and other Large Language Models.
What are Perplexity Pages?
The AI search/research tool Perplexity now allows users to dynamically create and share websites with others. This feature has been rolled out to specific users.
Website builders like Wix and WordPress are facing new competition: AI searches now also offer website builders! Next step: If a company is not present with content in these tools, will they be found less often?
Tools like Notion can also create AI-generated web pages. This is not new, but the interesting approach is that a research & search tool now offers this feature, and you can interact with Perplexity pages, which was previously only possible on static websites through chatbots or special widgets.
UX and CX experts are already working on implementing conversational interfaces, as the future is clearly becoming more interactive.
Fun fact: Google is displaying parts of Perplexity pages. The question is how long this will last, according to Search Engine Land: "Spam? This definitely seems like a case of one search engine spamming another search engine." according
The future is moving towards dynamic, interactive websites that you can "talk" or "chat" with. Check this perplexity page for a first "look and feel": https://www.perplexity.ai/page/Beginners-Guide-to-duTB.6CpSbGnPBcXFe8A2A
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